One Team.
United for Good.


Our Mission
Hendrick Cares is the corporate social responsibility program of Hendrick Automotive Group assuring the company's legacy of caring for others and commitment to teamwork are put into action to benefit employees, customers and communities.

See Us In Action

Watch our latest overview video to learn more about our efforts and see our teammates in action. Hear what Hendrick Cares means to them and our community partners in their own words.

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Corporate Initiatives
 

Every dealership and employee finds their own way to show how Hendrick Cares, but Hendrick Automotive Group is united in our fight against hunger. What started in 2001 as a local Thanksgiving food drive has grown into a company-wide mission to feed our neighbors in need. Over the past twenty years, our teammates across the country have built partnerships with local food banks, volunteered their time and donated more than 5 million pounds of food.

To address the challenges and immense community needs the COVID-19 pandemic presented in 2020, our support shifted to a virtual fundraising initiative called the Hendrick Hunger Heroes Drive. Every dollar our teammates donate to the drive is matched by Hendrick Automotive Group, and together we've donated $1 million to our food bank partners when they need it the most. 


Our Initiatives
Hendrick Automotive Group dealerships are out in the community making a difference year-round. Take a look at some of our partnerships and dealership-lead efforts.

 

Second Harvest Food Bank of Metrolina / School-Based Mobile Pantry

This program is designed to supplement our Backpack Program at higher poverty elementary schools in our region. To help ensure that our children have enough nutritious food to eat and come to school prepared to learn, this program provides on-site food shopping for low-income families. Each pantry provides staple goods, produce, meat, eggs, whole grain breads and essential non-food items like toilet paper and diapers, on average providing 40 to 50 pounds of food per family. The Food Bank will provide one Pantry per month at Berryhill that Audi Northlake helps contribute to and support by sending employee volunteers. 
 

Boys to Men Foundation

BTM strives to give young men constant positive male role models, effective relationships, community involvement, interactive teachers, open communication, love and a nurturing environment. Our main program with BTM is the Summer Apprentice Program - 10 Students are selected to spend time in each dealership at Northlake learning about our culture, careers, and Core Values. We also allow the students to shadow our teams in each department to educate them on what the jobs actually look like and entail.

 

Our Team In Action


Our Community Partners